July, 7 2020 11:11:20 AM

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Search Engine Optimization

Title Tag

EL PAÍS Edición América: el periódico global
Length: 44 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

Noticias de última hora de América Latina, México, Estados Unidos y la actualidad internacional: política, economía, deportes, cultura, sociedad, tecnología, gente, opinión, viajes, moda, televisión, los blogs y las firmas de EL PAÍS. Además especiales, vídeos, fotos, audios, gráficos, entrevistas y todos los servicios de EL PAÍS.
Length: 332 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
2	95	0	0	0	0

<H1> América </H1>
<H1> América </H1>
<H2> Biden le disputa a Trump el nacionalismo económico rumbo a las elecciones </H2>
<H2> Diosdado Cabello, ‘número dos’ del chavismo, da positivo a la covid-19 </H2>
<H2> El Gobierno de Colombia reitera su negativa al diálogo con la guerrilla del ELN </H2>
<H2> El asesinato de una niña de nueve años que fue tirada en la calle indigna a Bolivia </H2>
<H2> El crimen invisible de cuatro niñas y sus madres en su casa del Estado de México </H2>
<H2> La justicia estadounidense extrema las medidas para evitar el suicidio en prisión de Ghislaine Maxwell </H2>
<H2> Pobreza en Venezuela </H2>
<H2> Los audios de los policías revelan nuevos detalles de la muerte de George Floyd </H2>
<H2> El Supremo obliga a Trump a entregar su información financiera a la Fiscalía </H2>
<H2> Un tribunal ordena revisar una investigación contra la consejera de derechos humanos de Colombia </H2>
<H2> La OMS reconoce ahora que es posible la transmisión aérea del coronavirus en interiores </H2>
<H2> Michael Cohen, el exabogado de Trump, vuelve a prisión por rechazar las condiciones de la reclusión en casa </H2>
<H2> La cruzada antiaborto de Brasil en la ONU afecta la resolución contra la mutilación genital femenina </H2>
<H2> El sueño amenazado de estudiar en Estados Unidos </H2>
<H2> A golpes con las palabras: bofetadas, porrazos y zascas en el español </H2>
<H2> Galápagos: la joya de la corona no da de comer </H2>
<H2> La enigmática mutación del virus que domina el planeta </H2>
<H2> Zoos humanos, racismo disfrazado de ciencia para las masas </H2>
<H2> Confinadas con el agresor </H2>
<H2> Jugar a la guerra: la fotografía de recreaciones bélicas </H2>
<H2> El mito inagotable de ‘El Gran Gatsby’ </H2>
<H2> El cine animado lo inventó todo </H2>
<H2> El BID y el libro de la sobrina </H2>
<H2> Historia de la tercera persona </H2>
<H2> Nostalgia de la multitud </H2>
<H2> Desencuentro </H2>
<H2> Irapuato rojo: asignatura pendiente </H2>
<H2> México y Estados Unidos celebran las primeras inversiones tras la reunión de López Obrador y Trump </H2>
<H2> De epicentro de la guerra fría entre Colombia y Venezuela a albergue de los migrantes que retornan </H2>
<H2> La Justicia mexicana asesta un nuevo golpe al partido de Peña Nieto </H2>
<H2> Trump presiona para reabrir los colegios cuando EE UU supera los tres millones de casos de contagio por la covid-19 </H2>
<H2> La polémica rodea al fiscal general de Colombia por romper el confinamiento </H2>
<H2> La pandemia ahonda las grietas en la democracia de Polonia </H2>
<H2> Singapur avanza hacia el pluralismo en sus elecciones generales </H2>
<H2> Los medios rusos temen un aumento de la represión tras el arresto del reportero acusado de espionaje </H2>
<H2> La policía halla muerto al alcalde de Seúl tras denunciarse su desaparición </H2>
<H2> Latam Brasil se incorpora al proceso de quiebra iniciado por el grupo en EE UU </H2>
<H2> España pierde la presidencia del Eurogrupo pese al apoyo de Francia y Alemania </H2>
<H2> España sumó 11.000 nuevos millonarios el año pasado </H2>
<H2> El Gobierno español y la Casa Real abordan el futuro de Juan Carlos I tras la crisis </H2>
<H2> Pedro Sánchez fuerza la máquina para convencer a Holanda con una apuesta reformista </H2>
<H2> El circuito para pacientes poscovid en España: cuatro horas intensivas de revisiones </H2>
<H2> Crecen las desapariciones de mujeres y niños en Nepal </H2>
<H2> La larga campaña africana contra las estatuas coloniales </H2>
<H2> Un experimento inédito deja a un paciente libre del virus del sida en Brasil </H2>
<H2> España participará en la producción de una vacuna estadounidense contra la covid-19 </H2>
<H2> El coronavirus amenaza (también) la celebración de la FIL de Guadalajara </H2>
<H2> Max Richter, la banda sonora del presente </H2>
<H2> Notre Dame se reconstruirá de forma idéntica a antes del incendio </H2>
<H2> Catarsis en la Antártida </H2>
<H2> La BBC reactiva el plan para cobrar por sus servicios a tres millones de pensionistas </H2>
<H2> La cocina posible </H2>
<H2> Zidane pierde su línea fetiche </H2>
<H2> Espanyol, el dinero no da la permanencia </H2>
<H2> Froome deja el Ineos y se va al Israel en 2021 </H2>
<H2> El Betis hace oficial la llegada de Manuel Pellegrini </H2>
<H2> La MLS retira de su torneo de verano a un equipo por un brote de coronavirus </H2>
<H2> Las postales no se inventaron para mandar saludos, sino para ahorrar costes </H2>
<H2> ¿Por qué Benito Juárez tiene una estatua en Washington? </H2>
<H2> El escuadrón de la salud: las mujeres heroínas para combatir al coronavirus en México </H2>
<H2> ¿Cómo sabemos que los humanos actuales tenemos genes neandertales? </H2>
<H2> “Mueve el culo y ve a hablar en persona”: por qué no es seguro ni el WhatsApp de los narcos </H2>
<H2> Aretha Franklin, una diva que luchó entre el racismo y el machismo </H2>
<H2> De cómplice de Melania Trump a su mayor amenaza </H2>
<H2> La actriz Naya Rivera, de ‘Glee’, desaparece durante un paseo en barco con su hijo de cuatro años </H2>
<H2> “Yo quería hacer música comercial”: polémicas, éxitos y secretos de una vida entera en el pop español </H2>
<H2> “Swayze se ruborizaba con solo hablar de ella”: así se filmó la memorable escena de la arcilla de ‘Ghost’ </H2>
<H2> Lactancia materna: ¿cómo ayuda a dormir al bebé? </H2>
<H2> Imaginación y distancia de seguridad para diseñar las ciudades del futuro </H2>
<H2> La amenaza de los turistas en la Antártida, en el punto de mira </H2>
<H2> El alcalde del Bronx insta a latinos a vengarse del “payaso” de Trump en las urnas </H2>
<H2> Las imágenes de la pandemia en el mundo </H2>
<H2> Nace EL PAÍS México </H2>
<H2> Pablo Guimón: “Si informas de Trump con el mismo rasero que de otros líderes, estás siendo injusto” </H2>
<H2> Los lectores nos guían en la mejora del modelo de suscripción digital </H2>
<H2> Abierto el plazo de inscripción para el Máster de Periodismo 2020-2022 </H2>
<H2> Reciba lo más relevante del proceso de primarias y las elecciones de EE UU </H2>
<H2> Spain’s Unidas Podemos party pushes for sweeping migrant regularization </H2>
<H2> Spain’s Balearic Islands to make face masks mandatory in all public spaces except the beach </H2>
<H2> As the weather gets hotter, Spain’s remote workers move to the beach </H2>
<H2> Latinoamérica y el Caribe debe repensar su futuro y el momento es ahora </H2>
<H2> El coronavirus en África \| Los positivos suben un 24% en una semana </H2>
<H2> </H2>
<H2> Los aromas del Camino de Santiago </H2>
<H2> La mujer como agente de cambio </H2>
<H2> ¿Qué Estado de bienestar queremos tras la pandemia? </H2>
<H2> Pasta con verduras en una sola olla </H2>
<H2> Podcasts, marihuana y amistad con el hombre al que arrancó la oreja: la nueva vida del 'malo' Mike Tyson </H2>
<H2> Camp Nou: el proyecto para hacer del nuevo campo del Barça un innovador ‘estadio montaña’ y no otro edificio trofeo </H2>
<H2> Las exigencias más excéntricas de las estrellas en los rodajes </H2>
<H2> Entrenando más lento correrás más rápido (y no solo por estar más descansado) </H2>
<H2> ¿Por qué sube la rentabilidad del alquiler de la vivienda? </H2>
<H2> Una premiada científica define de forma contundente a Fernando Simón ante Pedro Sánchez </H2>
<H2> ¿Por qué los 30 equipos de la NBA se llaman así? </H2>
<H2> Los mejores juegos gratis para Nintendo Switch de 2020 </H2>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

EL PAÍS Edición América: el periódico global

elpais.es/

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 0 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

para18
país13
más9
bajo7
qué4
tras4
trump4
durante4
colombia3
oquendo3
económico3
cuatro3
pandemia3
futuro3
vida3

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
para	18
país	13
más	9
bajo	7
qué	4
tras	4
trump	4
durante	4
colombia	3
oquendo	3
económico	3
cuatro	3
pandemia	3
futuro	3
vida	3

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This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 1.34%

Text content size	11387 bytes
Total HTML size	851948 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 832 KB to 183 KB (78 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 34.249.78.60 does not redirect to elpais.es

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Oh no, XML Sitemap file not found!
http://elpais.es/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://elpais.es/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.


Conditions of use for the whois service via port 43 for .es domains

Access will only be enabled for IP addresses authorised by Red.es. A maximum of one IP address per
user/organisation is permitted.

Red.es accepts no responsibility whatsoever for the availability of access to WHOIS, which may be
suspended at any time and without prior warning at the discretion of the public entity.

The service will be limited to the data established by Red.es.

The user promises to make use of the service and to carry out any action derived from the aforesaid
use in accordance with current applicable regulations, in particular with legislation on “.es” domain
names and personal data protection.

In particular, the user undertakes not to use the service to carry out abusive or speculative domain
name registrations, pursuant to section 5 of the Sixth Additional Provision of Law 34/2002, of 11 July,
on Services of the Information Society and Electronic Commerce. Likewise, the User undertakes not to
use the service to obtain data, the possession of which may contravene the provisions of Organic Law
15/1999, of 13 December, on Personal Data Protection, and its Regulations, or in Law 34/2002, of 11
July, on Services of the Information Society and Electronic Commerce.

Failure to comply with these conditions will result in the immediate withdrawal of the service and any
registered domain name which breaches said conditions may be officially cancelled by Red.es.
-------------------------------------------------------------------------------------------------------


The IP address used to perform the query is not authorised or has exceeded the established limit for
queries.To request access to the service,complete the form located at https://sede.red.gob.es/sede/whois,
where you may also consult the service conditions.

-------------------------------------------------------------------------------------------------------
More information on each domain may be consulted at www.dominios.es.

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WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

20,800 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

3,719 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://elpais.es
Length: 6 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

832 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

0.78 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Elpais.es desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: Spanish

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
elpais.com	Already Registered
elpais.net	Already Registered
elpais.org	Already Registered
elpais.biz	Already Registered
elpais.us	Already Registered

Typo Availability

Domains (TLD)	Status
wlpais.es	Already Registered
slpais.es	Already Registered
dlpais.es	Already Registered
flpais.es	Already Registered
rlpais.es	Already Registered

Email Privacy

Good, no email address has been found in plain text.

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 80/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Elpais.es mobile website speed is slow. Page speed is important for both search engines and visitors end.

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Technologies

Server IP

Server IP	Server Location	Service Provider
34.246.117.165	Not Available	Not Available

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Oh no, language/character encoding is not specified!

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$60 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

No Global Rank

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

No data available

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Elpais.es

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

0 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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