⚓ • Nzz.ch • 7th March 2021 ✔️

Nzz.ch

August, 7 2020 10:08:38 PM

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Search Engine Optimization

Title Tag

NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr
Length: 63 character(s)

Ideally, your title tag should contain between 10 and 70 characters (spaces included).
Make sure your title is explicit and contains your most important keywords.
Be sure that each page has a unique title.

Meta Description

NZZ Nachrichten, Hintergründe, Meinungen aus der Schweiz, International, Sport, Digital, Wirtschaft, Auto & mehr. Fundierte Berichterstattung rund um die Uhr.
Length: 158 character(s)

Meta descriptions contains between 100 and 300 characters (spaces included).
It allow you to influence how your web pages are described and displayed in search results.
Ensure that all of your web pages have a unique meta description that is explicit and contains your most important keywords (these appear in bold when they match part or all of the user's search query).
A good meta description acts as an organic advertisement, so use enticing messaging with a clear call to action to maximize click-through rate.

Meta Keywords

No Keywords

Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is.
However, google can't use meta keywords.

Headings

<H1>	<H2>	<H3>	<H4>	<H5>	<H6>
1	63	14	0	0	0

<H1> </H1>
<H2> «Wir haben drei Lastwagen, drei Pickups und vier Bagger mitgebracht» - wie Libanesen aus dem ganzen Land nun in den zerstörten Vierteln Beiruts beim Aufräumen helfen </H2>
<H2> Krise in Libanon: Diab schlägt Neuwahlen vor, auf der Strasse eskaliert die Gewalt </H2>
<H2> Internationale Konferenz berät am Sonntag über Hilfe für Libanon, über 200 Verletzte und ein toter Polizist nach gewaltsamen Protesten – die neusten Entwicklungen nach der Explosion in Beirut </H2>
<H2> Täuschung, Lüge und Streit ohne Ende – bei den anstehenden US-Wahlen könnte es zu einer Wiederholung des Desasters von 1876 kommen </H2>
<H2> US-Geheimdienste: Russland will Biden vor Wahl «verunglimpfen» – die neusten Entwicklungen zum Wahlkampf in den USA </H2>
<H2> Schwarze Zahlen bei Bergbahnen Wildhaus trotz den Turbulenzen – und weitere Wirtschaftsmeldungen </H2>
<H2> Twitter und Tiktok haben Fusionsgespräche aufgenommen, Trump verbietet amerikanischen Firmen, Geschäfte mit Tiktok zu machen – die neusten Entwicklungen zum Streit um die chinesische Video-Plattform </H2>
<H2> Trump wagt bei den Corona-Hilfen den Alleingang </H2>
<H2> US-Aussenminister Pompeo wird Vertrag über mehr Truppen in Polen unterzeichnen </H2>
<H2> Corona-Krise in den USA: Verhandlungen um Billionen-Konjunkturpaket vorerst gescheitert </H2>
<H2> Bei Juventus Turin wird Andrea Pirlo der Nachfolger von Maurizio Sarri, Thuns Castroman fällt verletzt aus – und weitere Sportmeldungen in der Übersicht </H2>
<H2> 182 neu gemeldete Infektionen, Slowenien stuft die Schweiz als Risikoland ein – die neusten Entwicklungen zum Coronavirus in der Schweiz </H2>
<H2> Die Entwicklung eines Impfstoffs gegen das Coronavirus – die wichtigsten Fragen und Antworten </H2>
<H2> Mehr als 100 000 Corona-Tote und 3 Millionen Infektionen in Brasilien – die neusten Entwicklungen zum Coronavirus weltweit </H2>
<H2> Weissrussland: Drei Frauen fordern den «letzten Diktator Europas» heraus </H2>
<H2> In Weissrussland kämpft ein Frauentrio gegen den Diktator </H2>
<H2> Die Rentnerin, die einen Basler Buben erstochen hat, steht vor Gericht: Wieso sah niemand diese Katastrophe kommen? </H2>
<H2> Baden will, was Zürich hat: urbanes Flussbaden </H2>
<H2> Aufstieg und Fall von Wirecard – Wie ein Fintech mit dem grössten Bluff der deutschen Firmengeschichte alle täuschen konnte </H2>
<H2> Kiezkneipe zu, Demo eingekesselt: Wie Berlins Linksradikale am «Tag X» scheiterten </H2>
<H2> Der Konflikt zwischen Athen und Ankara um Grenzen und Bodenschätze im Mittelmeer eskaliert wieder </H2>
<H2> Twitter und Tiktok haben Fusionsgespräche aufgenommen, Trump verbietet amerikanischen Firmen, Geschäfte mit Tiktok zu machen – die neusten Entwicklungen zum Streit um die chinesische Video-Plattform </H2>
<H2> Internationale Konferenz berät am Sonntag über Hilfe für Libanon, über 200 Verletzte und ein toter Polizist nach gewaltsamen Protesten – die neusten Entwicklungen nach der Explosion in Beirut </H2>
<H2> Keine Frauen und PS ohne Ende: zu Besuch bei einem deutschen Sportwagenklub </H2>
<H2> Ein Tag ohne Gedächtnis </H2>
<H2> Wer ist die rote Dame am Stradivari-Cello? </H2>
<H2> Zurück in die Eizelle </H2>
<H2> Der Sommer 2020 markiert das Ende von uns Intellektuellen: wie wir zu Claqueuren der Mehrheitsmeinung geworden sind, ohne es zu merken </H2>
<H2> «Die können uns ins Füdle blasen»: Interlaken hat seine wichtigsten Touristen verloren </H2>
<H2> Die Zürcher Klubbranche wurde in der Corona-Krise zum Sündenbock gemacht. Sie hätte Besseres verdient </H2>
<H2> Nur ein Preis für Treibhausgasemissionen kann die globale Erwärmung bremsen </H2>
<H2> Corona und der Staat: Nicht jede Unmöglichkeit ist Unfreiheit </H2>
<H2> Kiezkneipe zu, Demo eingekesselt: Wie Berlins Linksradikale am «Tag X» scheiterten </H2>
<H2> Amerikanische Söldner nach gescheiterter Kommandoaktion in Venezuela verurteilt </H2>
<H2> Der Konflikt zwischen Athen und Ankara um Grenzen und Bodenschätze im Mittelmeer eskaliert wieder </H2>
<H2> Wo das Coronavirus und Donald Trump weit weg scheinen – eine Reise in den Upper Midwest der USA </H2>
<H2> Die Deutschschweizer retten den Tessiner Tourismus </H2>
<H2> Trump schaltet beim Protektionismus einen Gang höher </H2>
<H2> Wie die US-Notenbank Fed die Marktwirtschaft gefährdet </H2>
<H2> Was der schwache Dollar für Schweizer Anleger bedeutet </H2>
<H2> Reiche Anleger können ihr Vermögen vielleicht schon bald von Google oder Amazon verwalten lassen </H2>
<H2> Der Bund im Corona-Dilemma: Die reiche Schweiz reserviert für sich im Voraus Impfstoff – und setzt sich gleichzeitig für eine «gerechte» weltweite Verteilung ein </H2>
<H2> Ein Obwaldner Teilzeit-Richter versetzt die Fifa in Rage – seine Beweislage ist allerdings dünn </H2>
<H2> Bund weitet Hitzewarnung aus: An diesen Orten wird es in der Schweiz in den nächsten Tagen am heissesten </H2>
<H2> Baden will, was Zürich hat: urbanes Flussbaden </H2>
<H2> Für die Salafisten ist er ein Rockstar, für die Ermittler der Kopf der Winterthurer IS-Filiale. Wer ist Sandro V. wirklich? </H2>
<H2> Corona-Streit mit dem Bund: Endlich zeigt Zürich Zähne </H2>
<H2> Champions League: Der FC Barcelona spielt sich souverän in den Viertelfinal </H2>
<H2> «Lässt man sich auf das Prinzip der Schönheit einmal ein, gilt es fürs ganze Leben» </H2>
<H2> Lucerne Festival: «Diesen Sommer nichts zu tun, wäre eine fürchterliche Vorstellung» </H2>
<H2> «Ich kann nicht aussen vor lassen, was in der Gesellschaft passiert – mit der Begründung, ich sei Künstler und das gehe mich nichts an» </H2>
<H2> Chat-Gruppen und Darknet-Foren – wie Kinderschänder sich im Internet tummeln </H2>
<H2> Bessere Schnelltests sind in Sicht </H2>
<H2> Falsch eingesetzt, kann die maschinelle Beatmung Covid-19-Patienten schaden </H2>
<H2> Service </H2>
<H2> Abonnemente </H2>
<H2> Marktplätze </H2>
<H2> NZZ Welt </H2>
<H2> NZZ Mediengruppe </H2>
<H2> Zeitungen, Magazine und Portale </H2>
<H2> Werbung </H2>
<H2> Weitere Angebote </H2>
<H2> Kooperations-Angebote </H2>
<H3> Trumps stärkste Front: Bei seinen Anhängern auf dem Land geht die Angst um </H3>
<H3> Von der Strasse ins Museum: Die Geschichte des Drei-Liter-Autos </H3>
<H3> «Ich war nicht sicher, ob wir das finanziell überleben»: Financier Martin Ebner über die Zeit, als die Banken sich gegen ihn wendeten </H3>
<H3> Alain Berset zu Corona: «Kein nahes Ende ist in Sicht» </H3>
<H3> Fächerkampf am Gymi: Religion auf Kosten der Geografie </H3>
<H3> Strafverfahren: Gianni Infantino kämpft um sein Amt </H3>
<H3> Fabian Frei: «Ich würde auch lieber über unsere Leistung reden» </H3>
<H3> Black Power: Es gibt noch Hoffnung im Sport </H3>
<H3> Die Rigi auf die harte Tour: zu Fuss auf den beliebten Ausflugsberg </H3>
<H3> 7 Schweizer Strand- und Badibeizen, die weit mehr als nur Pommes servieren </H3>
<H3> Viel Duft für wenig Geld: Parfums für unter 100 Franken </H3>
<H3> The Market Asset Allocation: Gold und Silber verleihen Schub </H3>
<H3> Wann die Wette auf GAM aufgeht </H3>
<H3> Viele Wechsel in der Schweizer Qualitätsauswahl </H3>

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Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag.
While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.

Google Preview

NZZ – Neue Zürcher Zeitung | Aktuelle News, Hintergründe & mehr

nzz.ch/

NZZ Nachrichten, Hintergründe, Meinungen aus der Schweiz, International, Sport, Digital, Wirtschaft, Auto & mehr. Fundierte Berichterstattung rund um die Uhr.

This is an example of what your Title Tag and Meta Description will look like in Google search results.
While Title Tags & Meta Descriptions are used to build the search result listings, the search engines may create their own if they are missing, not well written, or not relevant to the content on the page.
Title Tags and Meta Descriptions are cut short if they are too long, so it's important to stay within the suggested character limits.

Alt Attribute

We found 0 images on this web page

No ALT attributes are empty or missing.

Alternative text is used to describe images to give the search engine crawlers (and the visually impaired).
Also, more information to help them understand images, which can help them to appear in Google Images search results.

Keywords Cloud

für21
sich16
aktualisiert11
schweiz11
stunden10
nach10
schweizer9
gegen8
haben8
zürich7
coronavirus7
entwicklungen7
neusten7
einer7
mehr7

This Keyword Cloud provides an insight into the frequency of keyword usage within the page.
It's important to carry out keyword research to get an understanding of the keywords that your audience is using. There are a number of keyword research tools available online to help you choose which keywords to target.

Keyword Consistency

Keywords	Freq	Title	Desc	<H>
für	21
sich	16
aktualisiert	11
schweiz	11
stunden	10
nach	10
schweizer	9
gegen	8
haben	8
zürich	7
coronavirus	7
entwicklungen	7
neusten	7
einer	7
mehr	7

Show More

Show Less

This table highlights the importance of being consistent with your use of keywords.
To improve the chance of ranking well in search results for a specific keyword, make sure you include it in some or all of the following: page URL, page content, title tag, meta description, header tags, image alt attributes, internal link anchor text and backlink anchor text.

Text/HTML Ratio

HTML to Text Ratio is: 2.15%

Text content size	16362 bytes
Total HTML size	760602 bytes

Code to text ratio represents the percentage of actual text on a web page compared to the percentage of HTML code, and it is used by search engines to calculate the relevancy of a web page.
A higher code to text ratio will increase your chances of getting a better rank in search engine results.

GZIP compression

Wow! It's GZIP Enabled.

Your webpage is compressed from 851 KB to 163 KB (80.8 % size savings)

Gzip is a method of compressing files (making them smaller) for faster network transfers.
It allows to reduce the size of web pages and any other typical web files to about 30% or less of its original size before it transfer.

WWW Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain.

Redirecting requests from a non-preferred domain is important because search engines consider URLs with and without "www" as two different websites.

IP Canonicalization

No your domain IP 194.40.217.50 does not redirect to nzz.ch

To check this for your website, enter your IP address in the browser and see if your site loads with the IP address.
Ideally, the IP should redirect to your website's URL or to a page from your website hosting provider.
If it does not redirect, you should do an htaccess 301 redirect to make sure the IP does not get indexed.

XML Sitemap

Good, you have XML Sitemap file!
http://nzz.ch/sitemap.xml

A sitemap lists URLs that are available for crawling and can include additional information like your site's latest updates, frequency of changes and importance of the URLs. This allows search engines to crawl the site more intelligently.
We recommend that you generate an XML sitemap for your website and submit it to both Google Search Console and Bing Webmaster Tools. It is also good practice to specify your sitemap's location in your robots.txt file.

Robots.txt

Good, you have Robots.txt file!
http://nzz.ch/robots.txt

A robots.txt file allows you to restrict the access of search engine robots that crawl the web and it can prevent these robots from accessing specific directories and pages. It also specifies where the XML sitemap file is located.
You can check for errors in your robots.txt file using Google Search Console (formerly Webmaster Tools) by selecting 'Robots.txt Tester' under 'Crawl'. This also allows you to test individual pages to make sure that Googlebot has the appropriate access.

URL Rewrite

Good, all URLs look clean and friendly

Your site's URLs contain unnecessary elements that make them look complicated.
A URL must be easy to read and remember for users. Search engines need URLs to be clean and include your page's most important keywords.
Clean URLs are also useful when shared on social media as they explain the page's content.

Underscores in the URLs

Great, you are not using underscores (these_are_underscores) in your URLs

Great, you are not using ?underscores (these_are_underscores) in your URLs.
While Google treats hyphens as word separators, it does not for underscores.

Embedded Objects

Perfect, no embedded objects has been detected on this page

Embedded Objects such as Flash. It should only be used for specific enhancements.
Although Flash content often looks nicer, it cannot be properly indexed by search engines.
Avoid full Flash websites to maximize SEO.

Iframe

Perfect, no Iframe content has been detected on this page

Frames can cause problems on your web page because search engines will not crawl or index the content within them.
Avoid frames whenever possible and use a NoFrames tag if you must use them.

Domain Registration

Exactly how many years and months

Domain Age: Not Available

Created Date: Not Available

Updated Date: Not Available

Expiry Date: Not Available

Domain age matters to a certain extent and newer domains generally struggle to get indexed and rank high in search results for their first few months (depending on other associated ranking factors). Consider buying a second-hand domain name.
Do you know that you can register your domain for up to 10 years? By doing so, you will show the world that you are serious about your business.

WHOIS Data

WhoIs domain information can help you determine the proper administrator, billing and technical
contact information.

Requests of this client are not permitted. Please use https://www.nic.ch/whois/ for queries.

WhoIs domain information can help you determine the proper contact for any domain listed in the Whois database.
A WhoIs lookup identifies the administrator contact information, billing contact and the technical contact for each domain name listing or IP in the WhoIs database.

Indexed Pages

Indexed pages in search engines

1,230,000 Page(s)

This is the number of pages that we have discovered on your website.
A low number can indicate that bots are unable to discover your webpages, which is a common cause of a bad site architecture & internal linking, or you're unknowingly preventing bots and search engines from crawling & indexing your pages.

Backlinks Counter

Number of backlinks to your website

3,993 Backlink(s)

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site.
Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks.

Usability

URL

http://nzz.ch
Length: 3 characters

Keep your URLs short and avoid long domain names when possible.
A descriptive URL is better recognized by search engines.
A user should be able to look at the address bar and make an accurate guess about the content of the page before reaching it (e.g., http://www.mysite.com/en/products).

Favicon

Great, your website has a favicon.

Favicons improve a brand's visibility.
As a favicon is especially important for users bookmarking your website, make sure it is consistent with your brand.

Custom 404 Page

Great, your website has a custom 404 error page.

When a visitor encounters a 404 File Not Found error on your site, you're on the verge of losing the visitor that you've worked so hard to obtain through the search engines and third party links.
Creating your custom 404 error page allows you to minimize the number of visitors lost that way.

Page Size

796 KB (World Wide Web average is 320 Kb)

Two of the main reasons for an increase in page size are images and JavaScript files.
Page size affects the speed of your website; try to keep your page size below 2 Mb.
Tip: Use images with a small size and optimize their download with gzip.

Load Time

2.8 second(s)

Site speed is an important factor for ranking high in Google search results and enriching the user experience.
Resources: Check out Google's developer tutorials for tips on how to to make your website run faster.

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Nzz.ch desktop website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Language

Good, you have declared your language
Declared Language: German

Make sure your declared language is the same as the language detected by Google
Also, define the language of the content in each page's HTML code.

Domain Availability

Domains (TLD)	Status
nzz.com	Already Registered
nzz.net	Already Registered
nzz.org	Already Registered
nzz.biz	Already Registered
nzz.us	Already Registered

Typo Availability

Domains (TLD)	Status
nz.ch	Already Registered
bzz.ch	Already Registered
gzz.ch	Already Registered
hzz.ch	Already Registered
jzz.ch	Already Registered

Email Privacy

Email address has been found in plain text!

We don't recommend adding plain text/linked email addresses to your webpages.
As malicious bots scrape the web in search of email addresses to spam. Instead, consider using a contact form.

Safe Browsing

The website is not blacklisted and looks safe to use.

Safe Browsing to identify unsafe websites and notify users and webmasters so they can protect themselves from harm.

Mobile

Mobile Friendliness

Awesome! This page is mobile-friendly!
Your mobile friendly score is 80/100

Mobile Friendliness refers to the usability aspects of your mobile website, which Google uses as a ranking signal in mobile search results.

Mobile View

The number of people using the Mobile Web is huge; over 75 percent of consumers have access to smartphones. ??
Your website should look nice on the most popular mobile devices.
Tip: Use an analytics tool to track mobile usage of your website.

Mobile Compatibility

Perfect, no embedded objects detected.

Embedded Objects such as Flash, Silverlight or Java. It should only be used for specific enhancements.
But avoid using Embedded Objects, so your content can be accessed on all devices.

PageSpeed Insights (Mobile)

6 / 100

Page Speed

Nzz.ch mobile website speed is slow. Page speed is important for both search engines and visitors end.

Enter your suggestion box message

Technologies

Server IP

Server IP	Server Location	Service Provider
194.40.217.50	Switzerland	Neue Zuercher Zeitung AG

Your server's IP address has little impact on your SEO. Nevertheless, try to host your website on a server which is geographically close to your visitors.
Search engines take the geolocation of a server into account as well as the server speed.

Speed Tips

Tips for authoring fast-loading HTML pages:

Perfect, your website has few CSS files.

False

Too bad, your website has too many JavaScript files.

True

Perfect, your website doesn't use nested tables.

False

Too bad, your website is using inline styles.

Website speed has a huge impact on performance, affecting user experience, conversion rates and even rankings.
???By reducing page load-times, users are less likely to get distracted and the search engines are more likely to reward you by ranking your pages higher in the SERPs.
Conversion rates are far higher for websites that load faster than their slower competitors.

Analytics

We didn't detect an analytics tool installed on this website.

Web analytics let you measure visitor activity on your website.
You should have at least one analytics tool installed, but It can also be good to install a second in order to cross-check the data.

W3C Validity

W3C not validated

W3Cis a consortium that sets web standards.
Using valid markup that contains no errors is important because syntax errors can make your page difficult for search engines to index. Run the W3C validation service whenever changes are made to your website's code.

Doc Type

Your Web Page doctype is HTML 5

The Doctype is used to instruct web browsers about the document type being used.
For example, what version of HTML the page is written in.
Declaring a doctype helps web browsers to render content correctly.

Encoding

Great, language/character encoding is specified: UTF-8

Specifying language/character encoding can prevent problems with the rendering of special characters.

Visitors

Estimated Worth

$278,520 USD

Just a estimated worth of your website based on Alexa Rank.

Traffic Rank

8,030th most visited website in the World.

A low rank means that your website gets a lot of visitors.
Your Alexa Rank is a good estimate of the worldwide traffic to your website, although it is not 100 percent accurate.

Visitors Localization

Your website is popular on following countries:

Countries	Percent of Visitors
Switzerland	54.9%
Germany	35.1%
United States	3.7%

We recommend that you book the domain names for the countries where your ??website is popular.
This will prevent potential competitors from registering these domains and taking advantage of your reputation in such countries.

Link Analysis

In-Page Links

We found a total of 0 links including both internal & external links of your site

Anchor	Type	Follow

While there's no exact limit to the number of links you should include on a page, best practice is to avoid exceeding 200 links.
Links pass value from one page to another, but the amount of value that can be passed is split between all of the links on a page. This means that adding unnecessary links will dilute the potential value attributed to your other links.
Using the Nofollow attribute prevents value from being passed to the linking page, but it's worth noting that these links are still taken into account when calculating the value that is passed through each link, so Nofollow links can also dilute pagerank.

Broken Links

No broken links were found on this web page

Broken links send users to non-existing web pages. They are bad for your site's usability, reputation and SEO. If you find broken links in the future, take the time to replace or remove each one.

Nzz.ch

Search Engine Optimization

Title Tag

Meta Description

Meta Keywords

Headings

Google Preview

Alt Attribute

Keywords Cloud

Keyword Consistency

Text/HTML Ratio

GZIP compression

WWW Resolve

IP Canonicalization

XML Sitemap

Robots.txt

URL Rewrite

Underscores in the URLs

Embedded Objects

Iframe

Domain Registration

WHOIS Data

Indexed Pages

Backlinks Counter

Usability

URL

Favicon

Custom 404 Page

Page Size

Load Time

PageSpeed Insights (Desktop)

0 / 100

Page Speed

Language

Domain Availability

Typo Availability

Email Privacy

Safe Browsing

Mobile

Mobile Friendliness

Mobile View

Mobile Compatibility

PageSpeed Insights (Mobile)

6 / 100

Page Speed

Technologies

Server IP

Speed Tips

Analytics

W3C Validity

Doc Type

Encoding

Social

Social Data

Visitors

Estimated Worth

Traffic Rank

Visitors Localization

Link Analysis

In-Page Links

Broken Links

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