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What’s Included in an SEO Analysis?
Every reporting tool and marketing agency will include different aspects in their SEO analysis reports, but some commonly featured pieces of data include:
- Competitive SEO analyses detailing top competitors in your industry and their SEO performance.
- Keyword performance reports that include current rank, difficulty to rank, monthly searches, organic CTR, and competitor keywords.
- Backlinks audit to identify spammy, low quality links.
- Off-page linking building reports to measure link building activities.
- Page performance data, such as load speed and navigation.
- Information about site layout and structure.
- Content audit that identifies repetitive/duplicate content and pages lacking in content.
- Use of alt text for images.
- Use of meta descriptions.
- Use of social media integration.
- Responsiveness of site design on desktop and mobile.
This is just a few pieces you might see on a comprehensive SEO analysis report.
- The SEO tools we shared above will help achieve high rankings in 31st March 2023. Your business’s time to shine.
- As you can see, an SEO analysis is vital to your long-term success. When you have the right tools in place and develop a strategy for conducting the analysis, you're well on your way to improving your rankings.
- Whether you like it or not, SEO is a big part of your online business. It’s the largest source of free organic traffic, leads, and customers.
- So go out there and make it yours.